© www.leipzig.travel, Ronny Friedrich

tourism breakfast

Leipzig's top performers in exchange

© Andreas Schmidt

The tourism breakfast is the largest series of events and, with over 200 discussion forums, also the oldest. Between 150 and 300 multipliers and opinion leaders regularly exchange ideas on the topic Tourism in Leipzig and the Region

Development
The first tourism breakfast was held in the Moritzbastei in April 1996. Since then, the tourism breakfast has developed from a casual discussion platform into a thematically defined, moderated event with panel and audience discussions. 

Objectives

  • communication platform for the regular exchange of tourism topics
  • Increasing transparency through short and direct communication channels
  • Involvement of key players in decision-making processes
  • Use of gained impulses for tourism marketing

Leipzig Tourism Award
Since 2002, the Leipzig Tourism Prize has been awarded annually to a company and a personality who have made a special contribution to tourism in Leipzig.

 

Dates 2025

  • 229th Tourism Breakfast - April 16, 2025

  • 230th Tourism Breakfast - June 25, 2025

  • 231th Tourism Breakfast - September 24, 2025

© Bernd Görne

Leipzig Tourism Award

The Leipzig Tourism Prize is an honorary award that Leipzig Tourism and Marketing (LTM) GmbH has been awarding annually since 2002 to a company or institution, and since 2012 to a person who has made a special contribution to tourism. The nominations must be for achievements that have contributed to the revival of tourism in Leipzig with exceptional creativity and great commitment and have received a high response in the media. On the one hand, this applies to the holistic performance of a company or institution, and on the other hand to the activity of an individual. 

The proposals must meet the high criteria of harmonious coexistence in the growing Leipzig urban society and must not contradict the ethical and social self-image of LTM GmbH.

Award winners

2025

© Alexander Schmidt / punctum

Lisa Angermann and Auerbachs Keller are the winners of the "Leipzig Tourism Prize 2025". The award ceremony took place on November 24, 2025 at FELIX in Staycity Leipzig in front of representatives from tourism, business and culture.

Previous winners

award-winning institutions

Auerbach's Cellar

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Leipzig as host city for UEFA EURO 2024.

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Förderverein Völkerschlachtdenkmal eV

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Bach Festival Leipzig

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Notenspur Leipzig eV

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initiative "St. John Passion on the Internet"

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CLARA19

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Gewandhausorchester

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Bach Archive Leipzig

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RasenBallsport Leipzig

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VINETA on the Störmthaler See

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Wave-Gotik-Treffen

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Board of Trustees Richard Wagner Year 2013

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Thomana 2012

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Zoo Leipzig

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Bach Museum Leipzig

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Initiative ''Day of the Peaceful Revolution - Leipzig October 9, 1989''

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Market Office of the City of Leipzig with the Leipzig Christmas Market

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Leipziger Messe GmbH with the GC - Games Convention

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a cappella – Festival for Vocal Music

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Leipzig Erleben GmbH

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Asisi Panometer Leipzig

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2012 Olympic bid team

Zoo Leipzig

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award-winning personalities

Lisa Angermann

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Annegret Hänsel

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Lisa Eckhart

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Prof. Dr. Jörg Junhold

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Wolf-Dietrich Freiherr Speck von Sternburg

Ralf Rangnick

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Dr. Walter Ebert

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Dr. Michael Maul

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Prof. Herbert Blomstedt

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Prof. Ulf Schirmer

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Oliver Zille

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Jörg Muller

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Yadegar Asisi

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Prof. Dr. Wieland Kiess