© www.pkfotografie.com, Philipp Kirschner

Statistics, 
market research and 
KPIs

View of the Old Town Hall on the market square in Leipzig, which today houses, among other things, the City History Museum
© www.pkfotografie.com, Philipp Kirschner

Welcome to the dashboard for statistics, market research and KPIs of Leipzig Tourismus und Marketing GmbH. Here you will find current information about tourism in Leipzig and the region. The data is regularly expanded and updated. 

Notes on use:

  • Full-screen display: When you move the cursor over the images, a gray circle with a screen symbol appears in the top right corner. Clicking on it opens the full-screen display. You can exit this by pressing the ESC key.
  • Download data: By clicking on “Download data” you can download the data in the form of a CSV file. Depending on the browser, the successful download will only be displayed when you leave full-screen mode.

Enjoy browsing!

Leipzig Tourism in Numbers

overnight stays in 2023

recommendation rate among private travelers

Share of MICE trips in business trips to Leipzig

© www.pkfotografie.com, Philipp Kirschner

online KPIs

  • Sistrix visibility index

  • keywords with top 10 ranking

  • follower numbers and reach in social media

  • email marketing data