Over the last couple of months, Leipzig Tourism has produced two new image videos about the city’s musical heritage as well as its creative industry. The videos were filmed with 3D audio technique which so far has been rarely used in destination marketing. The three dimensional sound guarantees a completely new perspective on Leipzig’s hot topics: its dynamic art scene and musical heritage. Dancers from Leipzig ballet, mixing cocktails at Felsenkeller club, the stomping of old printing machines at the Museum of Printing Arts: All of this is shown in first person perspective making the observer feel like a potential tourist. In order to hear the 3D audio properly and fully immerse in the Leipzig scenery, one must watch with headphones.
The video about Leipzig’s creative industry features, inter alia, the Museum of Fine Arts, the Museum of Printing Arts and the Kunstkraftwerk Leipzig. Besides, you get a first behind-the-scenes glimpse into the studios of the Leipzig International Art Programme on the grounds of the Spinnerei galleries. DOK Leipzig, the International Leipzig Festival for Documentary and Animated Film, also appears during a fun little interlude. The video was realized in cooperation with Simply Saxony, the umbrella brand of the Saxon state government to show the diversity of Saxony’s art & culture, economy and lifestyle. Watch the video here.
From classical music to independent concert halls: That’s the motto of the city of music video. It covers Leipzig’s most traditional music institutions like the Gewandhaus concert hall and Leipzig opera as well as the city’s underground music scene outside the city centre. In between, you will stop by the Bach-Museum and the world’s last remaining residence of Felix Mendelssohn Bartholdy. Watch the video here.
The Munich-based company VR Tonung, which specializes in creative filming using 3D audio, was responsible for the technical production of both videos. The German National Tourist Office in London originally had the idea of showcasing Germany’s diversity using not only appealing visuals but also thriving audio. In honour of Beethoven’s 250. Birthday this year, they created a joint campaign with Secret Escapes where 3D audio videos from four German cities are embedded.
Leipzig ... a safe-haven for the arts!
Leipzig’s dynamic art scene enjoys an excellent reputation worldwide. Its centre lays in the trendy western part of town with its countless industrial buildings. After being abandoned most of the 1990s, creative minds started moving in transforming the area into a young and promising neighbourhood. Leipzig’s prime site of modern art, the Spinnerei galleries on the grounds of formerly continental Europe’s largest cotton mill, is a great example for the change housing countless galleries and ateliers today. www.leipzig.travel/creativecity
... a city of music!
Hardly any other city can claim as rich a musical heritage as Leipzig. Names like Johann Sebastian Bach, Felix Mendelssohn Bartholdy, Richard Wagner, Robert and Clara Schumann or Gustav Mahler are inextricably linked to Leipzig. The Gewandhausorchestra, Leipzig Opera and St. Thomas Boys Choir have cultivated classical music in Leipzig for over 800 years. Renowned festivals like the Bachfest Leipzig or the Wagner Festival preserve this heritage and attract more and more international visitors each year. The former workplaces of many composers can be experienced on the Leipzig music trail: a five kilometre trail covering centuries of musical history! www.leipzig.travel/music