© www.pkfotografie.com, Philipp Kirschner

Statistics,
Market research and
KPIs

Blick auf das Alte Rathaus auf dem Marktplatz in Leipzig, in dem sich heute unter anderem das Stadtgeschichtliche Museum befindet
© www.pkfotografie.com, Philipp Kirschner

Welcome to the dashboard for statistics, market research, and KPIs of Leipzig Tourismus und Marketing GmbH. Here, you will find current information about tourism in Leipzig and the region. The data is regularly expanded and updated.

Usage notes:

  • Full-screen display: When you move your cursor over the images, a grey circle with a screen icon will appear in the upper right corner. Click it to open the full-screen view. You can exit full-screen mode using the ESC key.
  • Download data: By clicking on "Download data", you can download the data as a CSV file. Depending on your browser, the successful download may only be shown once you exit full-screen mode.

Enjoy exploring!

Overnight stays, source markets,
hospitality

Statistical monthly survey

© LTM, Statistisches Landesamt des Freistaates Sachsen

German
City Travel Monitor

DEST 2024

© www.pkfotografie.com, Philipp Kirschner

Business
travelers

Travel analysis business

© www.pkfotografie.com, Philipp Kirschner

Leipzig tourism in numbers

Übernachtungen in 2024

82  %

Weiterempfehlungsrate bei Privatreisenden

37  %

Anteil der MICE-Reisen an Geschäftsreisen nach Leipzig

© www.pkfotografie.com, Philipp Kirschner

Online KPIs

  • Sistrix Visibility Index

  • Keywords with Top 10 Ranking

  • Follower numbers and reach on social media

  • Data on email marketing

Overview