About Us

Our goal is to establish a strong image for Leipzig and the region as a destination for leisure and business travelers as well as a business location. To increase the image value and visibility of the destination, we communicate the strengths and future potential of Leipzig and the region. Our responsibilities include promoting tourism, targeted convention and event marketing, as well as image communication and location marketing.

Through target group-specific marketing measures, we reach national and international decision-makers, multipliers, and end customers.

Our tasks at a glance

Communication of key tourism-related points of interest in the relevant source markets through suitable measures in online and print media as well as through intensive press work
Provision of bookable offers for group and individual travellers as well as accommodation booking services
Information for visitors to Leipzig on site as well as sales of the Leipzig Card
Congress marketing and support with congress acquisition
Image communication and location marketing
Coordination and integration of offers from tourism partners into marketing activities
Representation of interests towards the state marketing organisation (TMGS) as well as towards national-level tourism organisations (DZT, DTV, GCB)
Bundling and coordinating numerous activities in Leipzig’s city and location marketing in close cooperation with businesses, associations, and institutions

Always up to date

On our LinkedIn profile "Leipzig Tourism and Marketing GmbH (LEIPZIG REGION)", we share our current projects and news related to tourism in the LEIPZIG REGION.
In our monthly partner newsletter, we also keep you updated on industry news.
At the tourism breakfast, we regularly discuss current topics. The high-profile panel offers fascinating insights into the industry. And of course, there’s plenty of time for networking.
The Tourism Network Saxony brings together news, industry information, and knowledge as a B2B network for tourism stakeholders and partners in Saxony.

Quality Management

Leipzig Tourism and Marketing defines its goal as increasing quality awareness and ensuring and further developing the level of service quality within the company. Therefore, we are certified according to the Level I guidelines of the nationwide training and quality seal program “ServiceQualität Deutschland” and aim to obtain the scheduled recertification every three years. In addition, the Tourist Information Office is certified with the DTV i-Marke. Here, too, recertification is planned every three years.