© www.leipzig.travel, Ronny Friedrich

© Andreas Schmidt

The Tourism Breakfast is the largest series of events and, with over 200 discussion forums, also the oldest. Between 150 and 300 multipliers and opinion leaders regularly exchange ideas on the topic of tourism in Leipzig and the region.

Development
The first Tourism Breakfast was held in the Moritzbastei in April 1996. Since then, the Tourism Breakfast has developed from an informal discussion platform into a thematically well-defined, moderated event featuring panel and audience discussions.

Goals

  • Communication platform for regular exchange on tourism-related topics
  • Increasing transparency through short and direct communication channels
  • Involving service providers in decision-making processes
  • Using the insights gained for tourism marketing

Leipzig Tourism Award
Since 2002, the Leipzig Tourism Award has been presented annually to a company and to an individual who have made an outstanding contribution to tourism in Leipzig.

  • 229th Tourism Breakfast - April 16, 2025

  • 230th Tourism Breakfast - June 25, 2025

  • 231st Tourism Breakfast - September 24, 2025

© Bernd Görne

The Leipzig Tourism Award is an honorary prize presented annually by Leipzig Tourism and Marketing (LTM) GmbH since 2002 to a company or institution and, since 2012, additionally to an individual who has made outstanding contributions to tourism. Nominations must recognise achievements that, with exceptional creativity and strong commitment, have contributed to revitalising tourism in Leipzig and have received significant media attention. This includes both the holistic achievements of a company or institution and the activities of an individual.

The nominations must meet the high standards of harmonious coexistence within Leipzig’s growing urban community and must not contradict the ethical and social principles of LTM GmbH.

Gewinner des Leipziger Tourismuspreises 2025 - Foto: Alexander Schmidt / punctum
© Alexander Schmidt / punctum

Lisa Angermann and Auerbachs Keller are the winners of the "Leipzig Tourism Award 2025." The award ceremony took place on November 24, 2025, at FELIX in Staycity Leipzig in front of representatives from tourism, business, and culture.

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